In a recent blog post, I highlighted the positive economic affect AI could have in the next ten years. To realize that benefit, businesses will need to affectively leverage data as a strategic asset to enable AI applications. Assuming a business has access to the right data assets; the question becomes how does it gain the most benefit from what it has? To this end, there are three key themes that companies should consider when shaping their approach: 1.) How can they meet customers’ needs more effectively, 2.) How can they better optimize internal operations, and 3.) How can they directly monetize the data assets at their disposal?